A/B Testing Ideas for Ecommerce Product Pages

1. Product Title Variations

Test Idea:

• Try a descriptive title vs. a concise title.

• Include keywords vs. a more brand-driven approach.

Example:

• Version A: "Wireless Noise-Canceling Headphones – 40-Hour Battery Life & Bluetooth 5.0"

• Version B: "XYZ Brand Wireless Headphones – Immersive Sound & Comfort"

Use Case:

If your audience responds better to detailed, benefit-driven titles, you’ll know that optimizing for clarity over branding can improve conversions.

2. Product Images & Galleries

Test Idea:

• Lifestyle images vs. plain product images.

• 360-degree views vs. static images.

• Including user-generated photos vs. professional-only shots.

Example:

• Version A: Product on a white background.

• Version B: Product in use by a model in a real-life setting.

Use Case:

If lifestyle images lead to higher engagement, you may want to incorporate more real-world context into your visuals.

3. Call-to-Action (CTA) Button

Test Idea:

• "Add to Cart" vs. "Buy Now" vs. "Get Yours Today!"

• Different button colors (green, red, orange, etc.).

• Changing button size or placement.

Example:

• Version A: Green "Add to Cart" button in the top-right corner.

• Version B: Bold red "Buy Now" button placed directly under the product image.

Use Case:

If changing the CTA increases clicks, it signals that psychological triggers such as urgency or visibility play a significant role in conversions.

4. Pricing & Discount Display

Test Idea:

• Show percentage discount vs. exact savings amount.

• Compare "Was/Now" pricing vs. "Limited-Time Offer."

• Test different placements of pricing information.

Example:

• Version A: "Was $100, Now $75 (Save 25%)"

• Version B: "Limited-Time Offer: $75!"

Use Case:

If a specific pricing format increases sales, it indicates that customers are more motivated by a certain way of presenting discounts.

5. Product Descriptions

Test Idea:

• Short bullet points vs. long, detailed descriptions.

• Feature-driven copy vs. benefit-driven copy.

• Adding social proof/testimonials within the description.

Example:

• Version A: "Made with premium materials, lightweight, and long-lasting."

• Version B: "Experience unmatched comfort and durability, designed to last all day without discomfort."

Use Case:

If storytelling-driven descriptions boost conversions, it means customers respond more to emotional and experiential language rather than just technical specs.

6. Trust Signals & Badges

Test Idea:

• Adding security badges (SSL, secure checkout, etc.).

• Featuring "Money-Back Guarantee" or "Free Returns" prominently.

• Including media mentions or awards.

Example:

• Version A: No trust badges.

• Version B: "100% Money-Back Guarantee" and "Secure Checkout" badges under the CTA.

Use Case:

If badges increase conversions, it suggests that customers need more reassurance before making a purchase.

7. User Reviews & Ratings Display

Test Idea:

• Show star ratings at the top vs. near the bottom.

• Feature a "Top Positive Review" and "Top Critical Review."

• Enable sorting options for reviews (e.g., "Most Helpful," "Newest").

Example:

• Version A: Star rating next to the product title.

• Version B: Star rating placed below the pricing.

Use Case:

If a specific placement or review format leads to more sales, it means reviews play a key role in the purchase decision.

8. Shipping Information Visibility

Test Idea:

• Showing "Free Shipping" prominently vs. only at checkout.

• Placing shipping estimates near the CTA.

• Testing urgency messages (e.g., "Order within 2 hours for same-day shipping!").

Example:

• Version A: "Free Shipping on Orders Over $50" banner at the top.

• Version B: "Order now for delivery by Friday!" under the CTA.

Use Case:

If conversions increase when shipping details are upfront, it indicates that uncertainty about delivery may be a barrier.

9. Personalization & Recommendations

Test Idea:

• "Recommended for You" vs. "People Also Bought."

• Showing frequently bought together bundles.

• Dynamic content based on browsing behavior.

Example:

• Version A: "Complete Your Look: Matching Accessories Below."

• Version B: "Customers Who Bought This Also Purchased."

Use Case:

If upsell recommendations increase cart value, it means cross-selling opportunities should be more prominent.

10. Mobile Optimization & Layout Adjustments

Test Idea:

• Single-column vs. multi-column layout.

• Sticky "Buy Now" button vs. non-sticky.

• Full-screen images vs. thumbnails for mobile users.

Example:

• Version A: Static product page on mobile.

• Version B: Sticky "Add to Cart" button that follows scrolling.

Use Case:

If mobile users convert better with a sticky CTA, it suggests that ease of navigation is a priority for mobile shoppers.